The UX/UI Design of the application improves the user experience and customer satisfaction that ultimately helps increase the number of users of the specific application. The UI and UX Design help to win the consumers’ confidence and make them use your application or website providing them what they are looking for.
Your company only benefits from applications when the user is successful in using them and that success comes from intuitive design that anticipates user needs.
Foreseeing these needs involves time spent interacting with the people using the product in order to understand their challenges, frustrations, goals, and motivations. The more the app developer understands about the user, the better and more efficiently they can design an app to help the user perform their duties.
Forrester Research shows that, on average, every dollar invested in UX can bring $100 in return, so clearly there’s a great return on investment.
Successful user experience and design provide a competitive advantage. They will likely overtake price as key brand differentiators that attract new customers. (And who doesn’t want more new customers?) Great enterprise UI/UX is more than just effective product design – it’s good business.
1. Customer Retention
By building an enterprise application that’s beautiful and intuitive, more people will want to use it, and more importantly, keep using it. In this digital world, customer retention is increasingly important as competition grows with every technological advancement.
2. Lower Support Costs
A well-designed app just works. If an application is poorly designed, there will be an increased need for training, documentation, and support later, which translates into higher costs. An app that is intuitive and easy to use puts less stress on both employees and the bottom line.
3. Increased Productivity
Better user experience leads to productivity improvements. When you consider the increased productivity over the number of users and hours of day each user is active, the financial impact is readily apparent – and substantial.
With technology changing rapidly, it’s more important than ever for companies to embrace UI/UX design – not as a one-time event, but as a fluid continuous part of a long-term business strategy.